Overview

The Fram Titanium premium oil filter product line was redesigned in 2022-2023. I helped develop the new packaging design from the beginning and supported the project to production of the product packaging artwork. During the development process, I assisted the sales and marketing teams to create new packaging artwork that was designed better, as the previous design resulted in a product that produced undesirable print results.

The Fram Titanium premium oil filter is available nationally at Advanced Auto Parts stores.

I assisted the project with the following:

• Completed mock up packaging artwork to be approved by sales and marketing

• First piece design layouts for packaging artwork

• Design adaptation to over 30 packaging die lines

• Image color correction and cleanup

• Pre Press file preparation to optimize workflow