Fram Synthetic Endurance
Packaging Design, Pre Press, Color Correction, Logo Design, Design Adaptation, 2023
Overview
The Fram Synthetic Endurance oil filter product line was a new product launch that I helped develop from the beginning to production of the product packaging artwork line.
I assisted the project with the following:
First piece design layouts for packaging artwork
Design adaptation to over 20 packaging die lines
Image color correction and cleanup
Pre Press file preparation to optimize workflow
Product Label
The Product label for the Fram Synthetic Endurance oil filter was an opportunity to design from a blank canvas. I designed the filter label to utilize the product color palette while providing a highly visible label that would be unmistakable on the engine of vehicles equipped with this premium oil filter.
